lifestyle

Everything about Blogging

My friends always want to know what blogging is really like. So, I thought I’d share it with you!

Keeping Up with the Blog

One of the those questions is how do I keep up with my blog?

The answer is pretty simple-I don’t always keep up with it. It’s hard. I’m a teacher (job comes first), I’m in Junior League, I serve as President of my local ADPi Alumnae Chapter, and I’m in grad school at UVA.

There are definitely things I use to help me out.

Blogging Strategies

  1. Schedule things out. I work ahead when I can, so I take full advantage of the ability to preschedule things. I used to have up to 3 weeks of prescheduled content. However, I can’t always keep up with that level of content. Plus, I will start to feel like I need to share something a little more timely that I couldn’t preschedule.
  2. Forgiveness. I have to show myself forgiveness. At the end of the day, blogging is a hobby/side hustle for me. Yes, I have ads on my site and am part of Amazon Affiliates, but I have to realize when other things have to come first. I don’t always like it, but as you can tell from my {often} spotting blogging at times, it’s obvious other things were taking priority.
  3. Keep a schedule. While, yes, physically scheduling things out is great, it’s also important that I keep a schedule. Teaching often leaves me teacher tired by the end of the day, this means I have to find other time to work on my blog. I spend a lot of my weekends doing blog stuff when I’m on top of it. This means, I write three (or more) blog posts, create images, etc. This helps make sure things are done and ready to go.
  4. Be passionate about it. If I’m not feeling passionate, or creative, or a variety of other adjectives, I can tell you I’m not posting content. It’s just not possible.
  5. Take a break when needed. It’s totally fine for you to take a break. This might mean that people stop viewing, but if they’re dedicated readers, they will come back.

Favorite Platforms

This one is pretty easy: my blog! One thing that I love the most about it, is that I own every part of it. I own the content, I own my URL, I own the platform. A major mistake that bloggers and influencers make is not owning their own content. If you post on Instagram, Facebook, TikTok, etc. You want to be in control, and unless you own it, you aren’t. Same with Wix, Weebley, Blogger, etc. They actually own your content, not you. Consequently, that means if they shut down, you lose everything. It also means they can use your content to benefit them. For instance, they can use your content in their advertising.

I also like Instagram. Again, the one thing I don’t like is I don’t own my content. I also cannot control the algorithm. I cannot control who follows or unfollows me, or sees my content. It’s also important to remember that Instagram is often a highlight reel. Personally, I don’t treat Instagram this way, and share pretty much everything. I pride myself on being real and all of my social media pages show this.

After my blog and Instagram, I love Pinterest. It’s fun, has a ton of great information, and is fairly easy to use. Now, as a blogger, Pinterest is actually becoming more difficult to use since their latest algorithm change. I’m changing up my pinning strategy…again. However, as a consumer I absolutely adore Pinterest. Pinterest has recently added video pins, and will be adding story pins very soon!

Least Favorite Platform

My absolute least favorite is Facebook. Facebook is extremely difficult to use, especially in regard to promoting my blog. Since blogs are external link, Facebook claims that they violate their community guidelines (except they don’t) and refuse to reconsider. For me, Facebook used to be the place to go to promote my blog. However, now it isn’t. I do think that Facebook is okay if you want to build a community for your readership, Carly, one of the longest standing bloggers (and probably the most successful), has successfully done this. I would say the ads might be beneficial, but I don’t use them, so I can’t say for sure.

Monetization for Blogging

Show me the money! Or not. Blogging is definitely not a get rich quick scheme. It takes work, time, and patience.

Again, you need to make sure you own everything. When I say everything, I literally mean everything. Own your domain, own all your content, own your media.

Ways to monetize

  1. Adsense. This is possibly the easiest one to get approved to, but you have to have a large reader base to make money quickly. In order for this work, people have to visit and click on the ads.
  2. Affiliates. This is when you work with a company via links. You as a content creator share a specific link that tells the business I saw your product here and that’s why I’m buying it. I’m currently part of the Amazon Affiliate program. Something you need to know about affiliate links is that if the multiple content creator posts about the same product and you click on multiple links from them, but only make one purchase, the last one you clicked on gets the commission. Personally, I love to shop so this is a great way to help my shopping habits. You’ll also find any coupon codes that content creators offer are also affiliates. Affiliate earnings are based on clicks and purchases.
  3. Sponsorships. This is when a content creator works with a company and receives so much money in exchange for money. It does not matter how many people click on the link or make a purchase. They will still have a unique link to them, that sometimes doubles as an affiliate link.

Notes about Sponsorships for blogging

Read everything carefully. Sponsorships often have legal agreements involved.

Some contracts will have exclusivity clauses. These clauses could be worded a variety of ways and could limit the content creator. For instance, they could prevent the content creator from working with other brands. Additionally, the brand could use your content any way they like, potentially without a time limitation (meaning they could use it unlimitedly as long as they want).

After you accept the contract, you might not be able to get out of it if you end up not liking the product or service. Make sure that you love whatever it is before signing on the dotted line.

Again, you will probably need a lot of viewers before a company will work with you for sponsorships. They want the money they’re investing in you as the content creator to be worthwhile and if you don’t have a large reader base, then you’re not as valuable.

Acronyms you Need to Know for Blogging

RMP-this is your average earnings per 1,000 views. This is specific to programs like adsense where your page views and clicks alone will determine how much money you make.

Pageviews-a page view is when a reader clicks on the site, and then another page, and another. For instance, if you go to lindseyemartin.com and then click contact and then click on Lindsey you have 3 different page views, but one session.

Session-a session is the first time a reader goes on the website and stays on it. A new session does not start each time a person click on a page. A new session will start when a reader has left the page and then come back.

Hopefully this gave you a pretty good idea about blogging. If you have any questions, leave them below and I’ll answer them!

xx,

Lindsey

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