I keep seeing tons of posts on Pinterest about how to magically gain viewers…
Most of these posts link to something that is asking you to pay money for some service. Whether it is an ebook, virtual course, or another service.
Newsflash: in today’s day and time you don’t need to pay for anything besides the host for your website.
You need to have the following accounts to help you out:
- Canva/Photoshop. These are the two best options for you to create collateral, or images for your blog, social media, etc. I even created by logo on it! You can create intros and outros for YouTube on Canva as well. Pick one of these and get good at using them. Canva offers both a free and paid version, and is very versatile.
- Instagram. Personally, I don’t see a need to have a separate blogger Instagram because my “personal” Instagram is already life and style, which is what my blog is. However, if you want to focus more on your work (like teaching) creating a new account can be very helpful. However, you apparently cannot have a link that asks you to sign up for something as your link in your bio. My link was solely my blog url and Instagram made it so I cannot post, comment, like, etc. when the link is in my bio. I tried doing a linktree, and it still didn’t work. Be careful! Obviously, my blog doesn’t even have a newsletter, so it isn’t like I ever ask y’all to sign up for anything….Instagram missed that memo.
- Pinterest. I cannot say this enough, Pinterest is KEY. It is a quick and easy way to gain views to your blog. Plus, Pinterest is fun to see all the different ideas. I know people in the past have said post 80% of someone else’s content, 20% of your own. I don’t believe in this method. Post what you want.
- Youtube. Everyone needs to diversify their content. Don’t overdo it, though. Keep in mind what content works well in which medium. There are certain things that are difficult to explain in a blog post, and there are things that don’t work in videos.
- Bloglovin’. If you follow multiple bloggers, this is a great way to keep notifications in one place instead of getting multiple emails a day when someone posts something.
Obviously, people’s livlihoods can depend on those ebooks and virtual courses they are offering; however, I would not hold any one of them as the “holy grail” that you must purchase or you will fail.
It is also important that there is no one formula that works for everyone, especially since Instagram and other social media sites keep changing their algorithms.
The most important thing, no matter what, is to be authentically yourself. When you are who you are, that will shine through. Branding will be easier; your content will flow together and so much more.