Shop Local Spotlight: Rhoback

Hi y’all,

Today it is so important to shop locally if you’re choosing to shop. I realize not everyone has the financial stability right now, but if you do, keep your dollars as local as possible! Many of these companies are not getting federal bailout money. Your support will help them continue to stay in business. If you want to know why it is so important to shop local, you can learn more here.

I wanted to bring your attention to one of my favorite brands, while it is local to C’ville, Rhoback has been talked about on national news and has been showcasing their brand nation-wide.

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Rhoback started as the project for the Darden School. Darden is UVA’s graduate business school. It spun from there and is now a full-time business. The name Rhoback comes from the dog breed, Rhodesian Ridgeback. If you’ve ever seen them out and about, you might have met two of the owners’ dog, a Rhodesian Ridgeback! Every product as their signature “Rhoback Ridge” on the back.

Rhoback is a phenomenal company that also loves giving back to their community. They have begun making “The Victory Mask”. While it is not a commercial-grade mask, it’ll do in a pinch. The term comes as a throwback to Victory Gardens during World War I and II. The gardens were a morale booster and helped families keep fresh food on their table in a time where many of the workers had been sent overseas to serve during the wars.


They started as an all-men’s company. However, they have recently started branching out to women. They have designed the Q-Zip for both men and women. I purchased the Grey Lady last fall at Martha’s Market, an annual charity shopping event in C’ville. The Q-Zip is more forming fitting and has thumb holes. I’m wearing my normal second layer medium so it’s a little roomy. I also have broad shoulders, so it felt a little better. A deal maker for me was this has SPF in it. As someone who has extraordinarily pale skin, this will seal the deal for me every single time. I love being outside, but don’t want to worry about sunscreen constantly. With a top like this, I don’t have to! They’re also tagless, super soft, and machine washable (another win!). This is one of my favorite pullovers. It is not too tight or too loose across the stomach. It’s comfortable to lounge in, talk a walk, or do a full cardio work out in. It allows you to move, and you don’t feel like you’re stretching the material. I’ve washed it a few times since buying it, and it has not lost its stretch or stretched out too much. This is definitely a pullover I’ll have for a long time!

Rhoback also has adorable dog bandanas that will match your man’s shirt. I bought my dad a performance tee, and he loves it for fishing! They continue to brand out and all of their products are the best quality possible.

You can follow Rhoback on Instagram.



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FTC Disclaimer: I purchased the Q Zip myself, with my own money, and this is my honest review. I have not received compensation for this product or review.


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