lifestyle

My Brand + Announcement

Hi y’all,

We are seeing an uptick in people having a personal brand because of social media. Myself included.

I recently attended a webinar from my sorority about branding and PR for chapters and alumnae associations. However, everything I learned was very applicable to my blog. I did not take marketing classes in college because you had to be in the business school, which I definitely was not. My Communication classes often gave great inside into marketing and I learned so much about social media. They key to social media is that it is always changing. We see the algorithm continuously change on social media (think Instagram).

While I am not going to put together a full on brand/media book that was provided for the workshop I attended. I thought I would spend some time sharing what I envision my brand being.

Obviously, I am branding myself, so I started with thinking about who I am and how I portray that to the world. I decided to come up with adjectives that described myself:

authentic, loyal, kind, caring, calm, supportive, and passionate.

I then came up with the mission and vision statement for my brand.

Since I do not have a business degree and no next to nothing about what the difference between these two things are. After I did this research, I created my statements.

The mission of lindsey e martin is to provide a wealth of information in various life and style topics. This can include but not limited to, fashion, beauty, fitness, and teaching.

The vision of lindsey e martin is to increase awareness and knowledge in a variety of life and style topics.

I also put together a list of a core values, but they all ultimately boiled down to being authentic. I will never be someone who takes a sponsored post because it will make me money. I will never want to write a post because it is what other influencers and bloggers are doing. I will share posts that are important to me and that I value. Every single one of my posts is authentically me.

 Next, I thought about my audience. I’m in my mid-twenties, so I know my demographic is somewhere between 18-30. I know that realistically it’s more like 24-30. I do try to make content that is relevant to everyone in some way or another. Hence, why I share such a variety of things. I also know the majority of my audience are women.

Now the fun part (at least for me): colors and fonts! I adore pink and navy. It’s hands down one of my favorite combinations. The majority of my closet is made up of blue clothing. My college and sorority colors are blue and white/silver so I have a ton of options in that color palette even now. Plus, navy is a color that just works with my coloring. Pink is harder for me; however, I love when I can make it work. I added in grey and white to make sure I had actual neutrals to work with (even though as far as I’m concerned navy is a neutral). I also know that adore script fonts and their whimsicalness so they needed to be incorporated in some way. I love the way the fonts I chose work together and love that I can interchange if I need to.

I aim to share things that are bright and cheerful. I’m working on upping my photography game and actually having pictures taken of me. I try to use the pink shade as much as I can in the background to help create brighter image; however, the navy helps bring some nice contrast.

I’ve also upped my Instagram game and created multiple presets. I refuse to buy any presets because they are so easy to make yourself. When you create one yourself it is automatically personalized to your skin tone and every day needs. You know your environment best. You can mess around with them until you like it too. There is absolutely zero need to pay for a preset unless you just want to. I am definitely posting more on stories until I can get actual pictures of myself instead of what I’ve been posting.

Now, you’re probably going why on earth did Lindsey take the time to write this? Well, first and foremost I think it’s important that you know what the plan is for my corner of the internet and so that you know what you can expect when you visit. Second, I believe that this is a life and style blog and part of my life is an interest in branding. Third, if you want help with your brand, please reach out to me! I’d love to help at a minimal cost. The majority of it would be putting together a brand plan for you which you would then implement on your own. If you would like something else, we can personalize it to fit your needs. Please fill out the contact me page and I will be in touch with you!

xx,

Lindsey

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lifestyle

Tips to Finding Happiness

Hi y’all,

If you’ve known me for any length of time, you know I constantly have an ARF (Angry Resting Face). It’s also no secret that upper elementary, middle, and high school were not great times for me. I went to college where hardly anyone from my hometown went to school (and like 5 people including myself from my own high school). I did this on purpose.

I know that I’m very fortunate to have two loving and supportive parents, a pretty good family, a great job, and so much more.

All of that doesn’t guarantee a person happiness, though. Something I’ve noticed about myself in quarantine is that I actually feel happiness. I know this past school year I’ve felt more continuously happy.

Tips to finding happiness

I do not believe there is a 100% foolproof method to become happy. Everyone has their own chemical (aka hormonal) makeup, thus one formula is impossible. However, these are the things that I’ve found that help me find and stay happy.

  1. Be passionate about what you do on a daily basis. If you don’t like your jobs or your hobby is causing you stress-figure out what is stressful about it, and change it. This year, I got to spend the year teaching Language Arts and Social Studies, two things I’m passionate about. I also started blogging more, and was accepted and started my grad program. Yes, do I do a lot of things that take up time. The key is these things bring me happiness.
  2. Surround yourself with people who love you for you. I don’t play the game of being a fake friend. If I’m in your life it is because I genuinely care about you. I will never be the person who has 50 friends and I’m okay with that because the people I am friends with I dedicate so much more to.
  3. Set attainable goals. For a while, I was setting goals that while attainable, I was not really in control of them. Did I want to be accepted to grad school? Yes. However, I can put the best application before the committee and might not have gotten in. I had no control over what the committee was looking for. What if they had too many applicants for that semester? I’m focused on the goals I control.Tips to finding happiness (1)
  4. Self-care. This one is probably the hardest for me because I do so much all the time. However, by giving myself even 5 minutes a day, I noticed a huge change. I will listen to podcasts in the afternoon coming home from school, I found cycle classes to be enjoyable and started going to them regularly.
  5. Being authentic. I did a whole post about how influencers seem to be upping their unauthentic game. Everything I’ve been doing, whether it is school related, blog related, friendship related, or something else I am being 100% me. Have I also been authentic? Yes. Am I doing more unapologetically now? Yes.

xx,

Lindsey

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lifestyle

Weekly Catch Up 5.16

Hi y’all,

I was thinking of ways that I could create a series and make sure y’all got to see some everyday life. This led me to the Weekly Catch Up. It’s essentially a coffee date, but I don’t drink coffee so I wanted it to be a little more realistic to my authentic life.

love and joy

This week I created my last assignments of the 2019-2020 school year! Wooo. I’m definitely going to miss this group of kids, but I still have them next week for two more read alouds and their virtual promotion ceremony. I’ll also get to see some when do belonging pick up (hopefully in June but could be later in the summer!). I also got to chat with one of my former teachers about something for the next school year. When I was in 6th grade we did Writing Workshop and I want to implement it in my classroom next year during our Writing block. Obviously, we don’t quite know what next year will look like yet (if it will be virtual or not) but I want to be prepared no matter what it will look like. Once I get the hang of Writing Workshop, I will definitely do an update post and let y’all know how it’s going.

IMG_7404

I filmed a video going up on Tuesday! Y’all I can’t tell you how much I dislike my internet. It took 22 hours to upload the video and it’s only 12 minutes long. I guess most YouTubers have fiber internet where it’s super fast or live in major cities where they have max speed internet. Mine is horrible though.

I wrote out some blog posts:

Mother’s Day

Blogging Accounts You Need to Have

How Influencing Needs to Change

101 in 1001 List

and I also planned my June blog posts. As of right now, all I can say is June is going to have a lot of content going live!

I also went on more walks and started the process of cleaning my room. This has been super nice!

I also started the alumnae association for my sorority in my area. I’m so excited and I was elected as the President! I know it will be a lot of work, but this is something I’m so passionate about because sisterhood is not four years, but for life!

What have y’all be up to? Let’s chat!

xx,

Lindsey

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lifestyle

101 in 1001

2

Hi y’all,

I’ve done a few 101 in 1001 posts, and while I’ve accomplished a lot of things on them, I’ve never finished one. My goal for this one is to finish one, or at least be 90% done. This would mean accomplishing at least 91 items.

I’m starting this list on May 15, 2020 and 1001 days is February 10, 2023.

If you haven’t heard of one of these lists before, McKenzie Horan from design darling created this a while back. Here’s her latest list.

I like to break mine up into different categories just to keep it a little more organized.

Career/Grad School

  1. Graduate with my M. Ed in Reading from UVA.
  2. Walk the Lawn at UVA.
  3. Take and pass the RVE for Reading Specialists.
  4. Maintain straight A’s in Grad School.
  5. Apply for recertification for my teaching license.
  6. Keep a recommendation list of books for my classroom.
  7. School email to inbox 0.
  8. Fill out the FAFSA for Grad School.
  9. Create writing plans for 2020-2021 school year.
  10. Organize my classroom.
  11. Implement a lesson I normally wouldn’t.

Personal

  1. Create a list of 101 things.
  2. Get a puppy.
  3. Have a puppy play date.
  4. Train my puppy to sit.
  5. Train my puppy to stay.
  6. Train my puppy to shake.
  7. Buy a house.
  8. Buy a queen size bed.
  9. Buy a sofa.
  10. Save a specific amount of money for my house.
  11. Save $30,000.
  12. Save $35,000.
  13. Save $40,000.
  14. Save $45,000.
  15. Save $50,000.
  16. Save $55,000.
  17. Save $60,000.
  18. Read 53 books in a year.
  19. Take a vacation.
  20. Travel somewhere I’ve never been before.
  21. Visit London.
  22. Visit Harry Potter Studios near London.
  23. Visit Scotland.
  24. Complete a Beachbody program.
  25. Organize tax paperwork monthly.
  26. Clean out my closet.
  27. Try paddle boarding.
  28. Get my tshirt quilt made/make it myself.
  29. Keep to my monthly budget for three months.
  30. Reach inbox 0 (personal email).
  31. Unplug from technology for 24 hours.
  32. Go to ADPi Grand Convention.
  33. Visit my friend in Florida.
  34. Visit my friend in North Carolina.
  35. Visit my friend in Northern Virginia.
  36. Go to Polo.
  37. Watch a full baseball game.
  38. Watch a full hockey game.
  39. Go to a UVA Field Hockey game.
  40. Go to a UVA Lacrosse game.
  41. Take a day for myself.
  42. Go apple picking.
  43. Go kayaking with a friend.
  44. Buy myself flowers.
  45. Visit the beach.
  46. Have a Harry Potter movie marathon weekend.
  47. Workout with a friend.
  48. Go a month without shopping.
  49. Read 53 books in a year.
  50. Clean my room.
  51. Help create a solid Alumnae Association for my sorority in my hometown.
  52. Serve on the board of my Alumnae Association.
  53. Buy a new car.
  54. Brunch with friends.
  55. Cook dinner.
  56. Drink 60 oz. of water every day for a week.
  57. Log my volunteer hours for my sorority as an alumnae.
  58. Donate unused items from bathroom cleanout to the Shelter for Help in Emergency.
  59. Cleanout my bathroom.
  60. Deep clean my car.
  61. Take spin class at least once a week for a month.
  62. Go for a hike.
  63. Read every day for a month.
  64. Buy a new phone.
  65. Unsubscribe from unwanted emails.
  66. Read a book club book.
  67. Cancel unnecessary subscriptions.

Blog

  1. Make money blogging.
  2. Grow my Instagram following to a certain number of followers.
  3. Post YouTube videos twice a month.
  4. Reach a specific number of views in a month on my blog.
  5. Learn how to do graphic design.
  6. Blog 5 days a week for a month.
  7. Consistently post on Instagram for 30 days.
  8. Create a new blog series.
  9. Take a marketing class on skillshare.
  10. Publish a post about Charlottesville from a local’s perspective of places for visitors to check out.
  11. Publish a YouTube video about grad school at UVA.
  12. Do a post about what I spend in a month.
  13. Earn 50 YouTube subscribers.
  14. Earn 100 YouTube subscribers.
  15. Create a Thankful List post.
  16. Create a Favorite Products post.
  17. Write a post about my religious beliefs.
  18. Do a post/video on my “teacher makeup”.
  19. Do a post on Greek Life from the alumnae perspective.
  20. See my blog grow analytically.
  21. Reach my blog view goals for 3 months.
  22. Reach my blog view goals for 6 months.
  23. Create a media kit.

xx,

Lindsey

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A Day in the Life: Teacher Edition

Hi y’all,

Today I’m going to share all about a normal day in my life.

Today’s post is going up a little bit later than normal. My first day back teaching was today, and the prep for it was basically nonexistent, so I’m a little behind.

Anyway my normal teaching day looks like this:

5:30 A.M. Alarm goes off.

5:45 A.M. Alexa goes off. This is when I actually get up.

5:45-6 A.M. I wash my face and eat breakfast.

6-6:20 A.M. Get dressed, do my minimal makeup (literally foundation and mascara), make sure my bag is ready, start my car.

6:20-6:40 A.M. Drive to my friend’s house to meet for carpool.

6:45-7:10 A.M. Drive to school. *If I drive straight to school it takes about 45 minutes.

7:10-8:00 A.M. Prep for the day. Turn on my TV, set up Chromebook and Morning Message. Make sure copies are made and ready.

8:00-3:15 Teaching

3:15ish-4:20 Drive home

When I get home, I do some sort of workout and or finish work for the day! Today, I had to grade some Spelling Inventories (for all you teachers, it’s the Ganske/DSA). I also finished their Learning Menu/Choice Board for the week.

Around 5:30-6 is dinner.

If I haven’t worked out, I do that after dinner, and then I take a shower and head to bed. I watch Hulu for a while and fall asleep. I often fall asleep while watching t.v.

What’s a normal day for you like?

xx,
Lindsey

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Top 5 Tips for Balancing Priorities

Hi y’all,

I’ve been a little overwhelmed lately, hence the lack of posts. However, I’m on day 2 of snow days, and feel like I’m in a good spot right now. Even though I’m recovering from some sort of virus/cold thing, I still feel like I’m on top of things.

I think one thing I’ve been having trouble with lately is balance. Which is odd because I’m normally so good at this one thing.

Here are my top 5 tips for balancing priorities:

1. Write down everything you have to get done. After you’ve written everything down, re-write it in order that it is due/must be done. For instance, my school assignments have due dates, so I make sure they’re written down in order they are due. Then, I write down things like laundry-things that need to be done, but do not necessary have a due date.

2. Check things off as you do them. This way, you’re not confused about what is complete and what isn’t.

3. Keep a planner, or two. This way, you can’t forget anything (unless you don’t write it down). I actually keep two-one on Google Calendar for teaching related meetings and a spiral bound one for everything (including teaching related meetings). This way, I know what overlaps, where I need to be when, and I don’t have to rely on having internet.

4. Keep it organized. Everything I write down is color coded in my planner, same with Google Calendar. This way, I know what it has to do with and also the importance of the event.

5. Only do things you want to do in your free time. Obviously, you are going to have some commitments. Not everything you have to do is enjoyable. However, in your free time, make sure you’re doing things you want to do. This way, you are spending some time enjoying yourself and you’re doing things you want to do! This makes the things you don’t want to do far more bearable as well.

What do you do when you need to balance out your priorities?

xx,
Lindsey
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Winter Fun!

Hi y’all,

January is always one of the months that I do not really look forward to. In college, I always wanted to since it meant recruitment for my sorority. However, in the real world; I do not look as forward to it. It’s cold, grey, and non-motivating.

In Virginia, the real winter hits in January and February and is typically moving out by March. This means, it’s time to buckle down the hatches for snow, ice, and other gross weather.

However, there are still fun things to do in the winter.

Here’s a few things for winter fun:

1. Go to the library and grab some books! Especially when the weather man is calling for a snowstorm. This way, you’ll have something to do and you can don’t really need electricity for it.

2. Make hot chocolate, sit by the fire, and binge watch a series on Netflix or Hulu. You’re warm, cozy, and relaxed!

3. Go sledding-if it’s snowed.

4. Go to a museum.

5. Go shopping.

6. Go somewhere different for dinner.

7. Pick up a new hobby (like knitting or calligraphy).

8. Winter cleaning (winter is a great time to go through all your clothes).

9. At home spa day.

10. Find a new indoor workout.

What are things you like to do in the winter?

xx,
Lindsey

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Financial Planning for the New Year

Hi y’all,

Since it’s the beginning of the year, it’s time to get finances in order! I have been really thinking about my financial goals. They have changed slightly, and that’s okay!
Now, please keep in mind, I am no financial expert by any means.

My LONG long term goal is to buy a house. This was my original goal for this year; however, with interest rates only becoming higher, now is not the best time. However, I can keep saving my money and working toward this goal because the interest rates won’t stay this high (or even higher) for long.  In fact, if you look at patterns, major election years (typically Presidential elections, the interest rates drop because of uncertainty in the market).

My shorter long term goal is to get a puppy, an apartment, and pay for my master’s degree. I am so proud to say that I have yet to take a loan out for school and I would love to keep that going! I currently do live at home while I save some money (I put all my money into school while I was working on my teaching license). However, I put aside a little from each paycheck to be able to afford an apartment in the near future. This is the same for the puppy. If you know me, I’ve been talking about a puppy since before I graduated college. This is THE goal of the year (besides getting admitted to grad school-fingers crossed). However, unlike with grad school, I completely control getting a puppy.

How am I accomplishing these goals?

First, I semi-dumped the brick and mortar bank. I still have a savings account and credit cards with one; but I basically use it for transactions that I need to do over the counter, like depositing cash. I also deposit any checks using mobile banking through this bank so that I am only making one transfer to my online bank. An online bank offers higher interest rates because they are not funding buildings and staff like a brick and mortar bank. My brother switched to it first, and I did while I was student teaching. Now, I’m so thankful! I earn so much in interest every month which is such a nice bonus. I also opened a credit card and checking account with my online bank.

Paying attention to where my money goes. This is by far one of the hardest things for me. Especially since I use a credit card for 99% of my purchases. However, I have recently started using the “wait a few days” rule. If you’re still thinking about the item 48 hours later (or 2 days), pull the trigger.

Use Ebates, Swagbucks, Ibotta, etc. for extra savings. I love using Ebates and Swagbucks. I find Ibotta is harder for me to use because I don’t always buy the items that they are offering deals on. However, Ebates and Swagbucks are hands down two of my favorite things on the internet. I get savings by doing simple things. Swagbucks by taking surveys and watching videos. I can also earn by shopping, but I always choose the higher percentage cash back between Swagbucks and Ebates.
The one downfall to Ebates is that they only pay quarterly (but it does mean you get more in a chunk).

I don’t do invenstments through apps; however,  I do own stock and have a 401 K hybrid plan through my school system.

Financially planning/budgeting is also key. I have to budget, and right now the largest part of my budget every month is gas (I typically have to fill up once a week).

How are you financially planning for 2019?

xx,
Lindsey

Uncategorized

Planning for the New Year

HI y’all,
I’m really trying to get back into my planning kick. You see, I was always super organized when it came to school (during Undergrad and before). With real life, I find that I rarely open my planner and then miss things or have to re-organize my day based on that. I don’t like using a digital planner/calendar. I often just use them to find out when I have something (like my observations or other school important things) and then transfer it to my Day Designer by Blue Sky. Then, I make the ultimate mistake: I don’t open my planner again.

I think this is happening for a few reasons:
I printed out calendars for a few months to lay out my planning/pacing for school. I never wrote these dates down anywhere else, and reference the papers whenever I need to look at the calendar for where I need to be.

I don’t have a spot where I leave my planner. I typically just leave it in my school bag all day, which eliminates the purpose!  I’m trying to make a point to use my teacher table (I don’t have a desk, just a kidney table where I sit along with a few students). If it’s not even out where I can see it, when am I going to use it?

I’m not dedicating time to it like I used to. I used to write things down at the beginning of every semester or whenever the teacher/professor gave the information. I definitely need to get this habit back!

So, to change my planning to make it better than 2018, these are the things I’m doing:

-Color coding. Please excuse my major type A personality here, but color coding is my jam! In my education classes, the professors always made comments about my pens but let me tell you, they are life savers! I know just by looking at the color what the activity/assignment is for.

-Taking time each week to look at my planner on Sundays. This way, I know what is coming up for the week. I have both a weekly and daily view, so I will have to look at both; but at least I know what’s coming.

-Not over scheduling myself. I was trying to get a lot done this fall. I was taking a trial class (a trial for myself!) at the local university to see if I liked their program/how the classes were taught before I put myself through the admission process (two classes and a paper). I’m also in the local Junior League and I’m now an adviser for UVA’s ADPi chapter! While, I love all of these things, I often over schedule myself for certain weeks. Luckily, I planned strategically, because I knocked out most of my junior league stuff this past fall.

-Schedule every day. I bought a daily-monthly planner on purpose; yet, I am not utilizing the daily function like I should be.

How are y’all planning for this year?
xx,
Lindsey

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New Year’s Goals

Hi y’all,
Happy 2019!

I’ve been thinking long and hard about what my goals are for 2019. Notice, I did not use the word resolution. I dislike the word resolution because there is no means to an end with resolution; however, with a goal, you can break it down into the things you have to accomplish to reach that goal.

1. Get a puppy
How to accomplish getting a puppy?
-Stay up on my savings each month
-Move by Late May/Early June.

2. Be ahead with my planning for school.
-Plan at least a week ahead.
-Have copies made if applicable.
-Plan/make copies during planning (not before or after school).
-Stay organized.

3. Be fitter.
-Workout 3x a week (use Beachbody account).
-Drink at least 64 oz. of water every day.
-Eat healthier.

What are your goals for this year? How are you accomplishing them?
xx,
Lindsey