Pinterest has consistently been one of the best places to get traffic from as a blogger. As a blogger or content creator, it’s important to adjust to algorithm changes and functions of sites and apps. Pinterest is in the process of rolling out a major change.
Things have changed with Pinterest over time. If you use Pinterest as a content creator and have access to a Business account, you probably have seen your impressions drop recently. Mine did. However, I’ve also made them increase dramatically in a week.
My secret: story pins.
Story pins are kind of like stories on Instagram. They are currently only open if you have early access. I have a business account with Pinterest, and I’m not sure if only business accounts got early access or if they just selected randomly. Story pins are very similar to video pins.
They are fantastic for getting impressions. This means that people are seeing your content. Pinterest is currently pushing Story Pins, so they are getting more impressions. I’m getting hundreds to thousands of views on one Story Pin, versus a could dozen on a video or picture pin.
In just a few days, I have 30,000+ impressions and an audience of over 10,000 again. I had gone from an audience of almost 20,000 to less than 4,000 before using Story Pins.
Also, I had an increase in engagement. My actual engagement is up 114% and my engaged audience is up 65%.
Posting Times on Pinterest
On Pinterest, it can be beneficial to post throughout the day and only post a few new pins at a time. I’m not seeing this so far with Story Pins. Instead, I have been posting a few in the morning. Sometimes, I will sprinkle some more later in the day.
It’s important to note that you can not schedule these. I’ve started to create them in advance and store them in a folder on my computer so they’re ready to go!
Tips to a Good Story Pin
- Make it a video. I use Canva to create all my pins, blog graphics, and Youtube thumbnails. I take a picture and then animate the text to make it a video. Additionally, I brand everything by adding my logo and website url to everything.
- Make it look professional. Again, I do this using Canva. It’s also great to help make everything look uniform.
- Only use lists for lists. Don’t put links here! Story Pins are meant for lists and DIY projects. However, I obviously don’t use it for that!
- Use categories and tags. There is a section for hashtags/categories and it’s important to use them! I try to post a variety of different posts to my Story Pins so that I can use a variety of tags each day. You can use up to 8 or 9, and I tend to use between 6 and 8. There are definitely categories that will get you more impressions than others.
Cons to Story Pins on Pinterest
The biggest con as a blogger is that you cannot link directly to your website or blog. This means that you are not going to be getting as much direct traffic from Pinterest as in the past. As a content creator, branding will be everything.
You also have to use the categories aspect of the pins. I did a few without, and those hardly have any views.
There is no scheduling feature yet. Honestly, I don’t know if this is in Pinterest’s plan to change, but as of right now there is no scheduling feature for Story Pins like there is for picture and video pins.
Story Pins are fantastic for impressions and getting your name out there.
They’re not stellar if you are trying to get direct traffic to your website or blog.
However, I still think that it’s worth the time to create and post them. There are a few more steps to creating a Story Pin compared to a picture or video pin.
What do you think? Do you have access to Story Pins yet? Will you use them?